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The main purpose of the Dem-3DTV, due to similar synergies to those considered in the Living Labs , is the collaboration with companies of the audiovisual sector in every step of the innovation activity to generate cross-fertilization.

It has organized and provided support for the demonstration of 3D video technology and the elaboration of small reports for audiovisual sector companies, allowing them the utilization of the Dem-3DTV for evaluation purposes. In this sense, due to its recent creation, it currently collaborates with academic centers and companies in the Community of Madrid, with the aim of collaborating with major Spanish companies that lead the field of audiovisual technology.