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The main target of the 3D television Experience and Demonstrator Lab (Dem-3DTV) is to have an infrastructure that gives support for research, development and testing of three-dimensional television equipment considering signal manipulation.

The Dem-3DTV, due to similar synergies to those considered in the Living Labs, has the reason for living to collaborate with the audiovisual sector companies in all states of the innovation activity to generate a cross-fertilization. It has organized and provided support to the execution of demonstrations of 3D video technology and the elaboration of small reports to the audiovisual sector companies, letting them use the existing equipment within the Dem-3DTV to evaluate those ones. In this sense, due to its recent creation, it currently collaborates with schools and companies in the Community of Madrid opening its horizons to major Spanish companies leading the audiovisual technology.